Heilongjiang Banmutian Agricultural Technology Co., Ltd. is located in Hailun City, Heilongjiang Province, "China's Black Earth Selenium Capital". Founded on January 19, 2017 with a registered capital of 12 million yuan, the company is a technology-based enterprise dedicated to the production of functional agricultural products and agricultural application technology innovation. Guided by the asset-light business philosophy of "two big and small in the middle", that is, the model of base planting and brand operation as the core, warehousing and processing outsourcing of third parties. The core business is: breeding and planting of characteristic varieties, research and development, application and promotion of new agricultural production technology

Brand operation of specialty agricultural products. 

At the end of 2021, the company has a backbone operation team of 15 people, including 5 professional and technical personnel, 7 people with college degree or above, 15 patent projects with independent intellectual property rights, focusing on creating "Ice and Snow Fertile Field" brand selenium-rich rice and miscellaneous grains, and registering and protecting the whole category of ice and snow fertile word trademarks and logos.

In terms of technology research and development and achievement transformation: Since 2018, the company has reached a joint construction plan with the plant protection team of Teacher Zhao of China Agricultural University, the breeding team of Teacher Zhang of the Provincial Academy of Agricultural Sciences, and Teacher Huang of Hailun Agricultural Technology Promotion Center, etc., to orderly promote the transformation of scientific and technological achievements in the two model bases of Haibei and Lunhe, formulate the operating procedures for organic green food planting of enterprise standards, breed new varieties rich in selenium, iron and high calcium, and research and development of functional agricultural products. By the end of 2021, more than 50 highly competitive products in four series: rice, grains, oil and special products have been developed and produced. Annual sales from 1 million yuan in 2017 to 35 million yuan in 2021, profits and taxes also from the original 1500 yuan / year, to 2021 600,000 yuan. The "Ice and Snow Fertile Field" brand has also become a famous product in the industry.

Sales model

The sales model implements the exclusive authorization protection of the region (channel), the online and offline mutual promotion, the joint venture, crowdfunding and multiple measures, and the display of model image stores to attract investment.

Channel construction: In 2018, Shandong Banmutian Agricultural Technology Co., Ltd. was established in Dezhou, Shandong, operating the Shandong market while radiating the Beijing-Tianjin-Yu area, and in 2019, it opened an offline experience hall for selenium-rich agricultural products in Chengdu, Sichuan Province, which is also a brand promotion and warehousing transit function, and involved in online business. In 2020, it cooperated with Jintang Rice Industry in selenium-rich rice business and joined the poverty alleviation 832 platform online. In 2021, we began to expand the bidding and procurement business of university canteen enterprises and institutions, and opened up a live broadcast section of enterprise number online. At present, the marketing network covers and plans to develop key cities in the Pearl River Delta region, Yangtze River Delta region, Beijing-Tianjin-Hebei region and Shandong, Hunan, Sichuan and other provinces. Annual sales from 1 million yuan in 2017 to 35 million yuan in 2021. The "Ice and Snow Fertile Field" brand has also become a famous product in the industry.

corporate culture

The company adheres to the corporate mission of "taking root in agriculture, innovation and wealth creation", focuses on the corporate values of "integrity wins the world, quality creates the future", pursues the corporate vision of "harmonious coexistence, natural Taoism", and strives to create low-carbon and efficient modern agriculture.