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![]() Harbin Chaoyue Food Co., Ltd., formerly known as Harbin bee candy factory, was founded in 1982 and is located by the beautiful Hulan River. In 1996, the company officially registered the "Chaoyue" graphic trademark, and in 2004, the trademark pattern was changed and re registered. In 2007, the company was renamed Harbin Chaoyue Food Co., Ltd. to produce and process all kinds of sweets. From the original home workshop to the 20640 square meter candy factory; From the original single variety to the five production workshops of hard candy, crisp candy, soft candy, milk candy and chocolate, "Harbin Chaoyue Food Co., Ltd." has been adhering to the idea of producing safe and reliable classic candy with traditional process flow, combining green culture to create high-quality healthy food, inheriting the old candy processing technology, producing classic candy categories, and creating a food brand enterprise that people can rest assured and warm their hearts. It has successively won the honorary titles of "Heilongjiang famous brand", "Harbin famous brand enterprise" and "Harbin time-honored brand", and its products are sold to domestic and foreign markets. With the continuous development and expansion of "beyond candy", more than a dozen kinds of candy have been developed from the original ones, and the production and sales volume have doubled year after year. However, several old-fashioned candies are still at the top of the best-selling list today, including "surpassing old-fashioned fruit candy" and "surpassing sorghum malt soft candy". In 2018, "surpass" entered the e-commerce platform and established its own stores on tmall, pinduoduo, Tiktok, Kwai and other major websites. And ushered in the first good start during the double 11. At the same time, the new generation of network anchors of Kwai and Tiktok are united to carry out live broadcasting and delivery for "transcendence", so that more and more young people can understand "transcendence" and become more widely known. Offline sales are no longer limited to the market sales scale of the three northeast provinces, and efforts are made to expand the sales share of other provinces. Lead the team to go out, actively participate in the exhibition, and expand new channels for local and international stores. Surmounting food hopes to enable more consumers to know and love Heilongjiang through "surmounting candy", integrate the enthusiasm, generosity and enthusiasm of Heilongjiang people into the products, so that everyone can feel the sweetness in their hearts, and truly realize the market pattern of "spring in Hainan and surmounting in the north". Inheritance creates classics, innovation creates excellence. After 39 years, Harbin Chaoyue Food Co., Ltd. has continuously inherited the traditional candy technology and kept the most profound classic candy in the memory of the older generation. "Transcendence" inherits the candy complex of several generations, has a strong national gene, and the craftsman spirit of "quality first and excellence" is the excellent quality that has not been changed by several generations of "transcendence" people from beginning to end. "Transcendence" has a mission, ideas and actions to do a good job in this sweet career. Now "surpassing candy" has gone abroad and sold overseas. Surpassing group will have a greater sense of mission and responsibility, continue to develop brand strength, inherit national classics, benefit hometown and people, and support the backbone of the nation with brands. |