Dongyi Shopping Mall

Mudanjiang City is named after the river. Mudan River is translated from the Manchu language "Mudan Ula", which means "curved river". The Mudanjiang River Basin has a history of more than 3,000 years. From the Shang and Zhou Dynasties to the Qing dynasties, it has always been the residence of ethnic minorities in the north. The change of history has left an indelible mark on this vast land.

More than 100 years ago, the city center we lived in may have been like this: on a large flat land surrounded by mountains on all sides called Huanghuadianzi, there is only a water system called Mudanjiang River passing through. There are no east and west roads, no streets in the north and south, and it is rare to see the development of commercial culture. Some are just Flowers.

In 1903, with the construction and opening of a major traffic road called the Middle East Railway, the wild flowers on this yellow flower field were no longer lonely. There is a local railway station. The establishment of the railway station means that the flow of people gathers, the popularity gathers, there is commerce where there are people, and there are gradually shops around the railway station.

Mudanjiang can be called a city, which can be traced back to the beginning of the last century. In February 1901, the construction of the Middle East Railway began, with Mudanjiang Station (now the location of the Workers' Cultural Palace)

It is the place where Mudanjiang Railway Station stood and commercial buds more than 100 years ago. Now it has a name that every Mudanjiang people know: Cultural Square. Since then, the shop name of Mudanjiang has its three lives and three generations, and has ushered in a prosperous "ten-mile peach blossom" in continuous development.

Mudanjiang Dongyi Shopping Mall is located in a prime location at the intersection of the downtown Cultural Square and the East Road. It is a century-old store with a glorious history. It carries the memory of the tip of the tongue and witnesses the changes of the times. It is a witness, recorder and inheritor of the economic development of this city. It is a deep and beautiful mark in the lives of many people, a living business textbook, and a cultural memory of a city.

The development and change of Dongyi Shopping Mall is also the epitome of the change of Mudanjiang Business District, and it is also a window to observe the historical achievements of Mudanjiang City's business since the reform and opening up. Dongyi Shopping Mall is a memory flowing in the hearts of Mudanjiang people, and it is also a paradise for special food. The hard cultivation of nearly a hundred years and the unremitting pursuit of nearly a hundred years are the hardships and legends of several generations. It is a history that urges people to forge ahead. Dongyi Shopping Mall is using its brand reputation and high Mark.

Dongyi Shopping Mall is not only the business card of Mudanjiang City, but also a beautiful scenery of catering culture. Looking at the development history of Dongyi Shopping Mall is like opening a heavy history of entrepreneurship, full of glory and dreams.

From adherence to the rules to reforming the old and new, from arduous entrepreneurship to vigorous development, through the vicissitudes of history, after three stages of changes, from small shops of dozens of square meters before liberation to a complex of nearly 10,000 square meters today, achieving the business goal of annual sales of more than 100 million yuan, and becoming an urban landmark and commercial ... From the transit station provided for the Anti-Japanese War Alliance during the Anti-Japanese period, to the food store on the East Road after liberation, to the restructured Dongyi Shopping Mall Co., Ltd., every step has shouldered the construction of the enterprise culture of the mall and the responsibility for the society, and is full of the belief of victory and the struggle of the The crystallization of spirit and dedication.

Dongyi Shopping Mall is an iconic food, catering and cultural industry base in Mudanjiang City, Heilongjiang Province, and was awarded the "Longjiang time-honored brand" enterprise by the Heilongjiang Provincial Department of Commerce in December 2021.

General Secretary Xi Jinping pointed out that brand is the condensation of credibility. Once a brand is established in the minds of the people, it can become a symbol of quality and safety. There are many time-honored brands in Beijing... There are also many time-honored brands everywhere... .... It is necessary to protect and inherit time-honored brands in the food industry, so that excellent brands can continue to carry forward, give full play to the demonstration role of their quality management, strengthen brand building, actively strive for famous brands, and use brands to ensure people's confidence in product quality.

Today's Dongyi Shopping Mall has developed into a mature sales platform with scientific management, perfect structure and good service. No matter how the market changes, it always adheres to the business principles of "quality, responsibility, reputation and people's livelihood" and the development goal of "revitalizing the hometown economy", and has formed from the aspects of product research and development, marketing and A complete set of operation mechanism.

Dongyi Shopping Mall has become a display window for the Mudanjiang food industry, playing a leading and exemplary role for local people's livelihood and entrepreneurship. Among them, the first floor is based on the powerful brand merchants such as Haolilai, Mingbazhen, Daoxiang Village, Qiulin Lidos, Tehuade, Tianfu Cooked Food, Pinliyuan, Yipin Duck Crown Fairy, Dongyi Barbecue, Su's Barbecue, Juewei Duck Neck, Mr. Li's Beef Noodles, Xia Pastry, Lime Home and other brand projects have been operating traditional non-staple food for more than 60 years. While inheriting the local food culture, it has also become an important place to maintain local food cultural exchanges with all over the country. The Chinese Food Street on the second floor of the shopping mall also brings together famous snacks from all over the country, which greatly enriches the taste needs of local consumers. Now it has become a place for Internet celebrity tourism, and many consumers in surrounding cities come to admire it. The "Zhongshi Children's Bookstore" on the third floor of the shopping mall introduces diversified and exquisite children's books and picture book lessons, and continues to carry out rich and interesting creative activities, conforms to the national strategy to promote the development trend of national reading and cultural industry, practices the mission of "let every family permeate the fragrance of books, let every child The cultivation of the customer base and the perfect embodiment of the values of family happiness. On the fourth floor of the shopping mall, CCTV Bookstore is the first membership-based bookstore in Mudanjiang with the theme of salon-style reading. It is a classroom for postgraduate students, and also a communication platform for wisdom and culture. The various units of the mall are closely connected around people's consumption habits and concepts. Here, you can always find surprises outside of daily life and gain a new experience of shopping, leisure and entertainment.

The shopping mall has always advocated "putting customers as friends", always adhering to the business philosophy of "we take care of customers' health, and we take responsibility for quality", and ensure the service commitment of "return goods if you are not satisfied, and compensate if you are not satisfied". Advocating the pursuit of maximum value, in order to meet the higher needs of consumers, Dongyi Shopping Mall realizes accurate services. In terms of production, strictly control the quality, do a good job in pre-sale and in-sale inspection, do not allow goods with quality problems to enter the counter, and do not cause trouble to customers. In terms of new technology, it realizes robot food delivery service and intelligent member points settlement system. In terms of management, reasonable pricing, clearly marked prices, accept customer supervision, and truly make the goods authentic. The mall has also established a consumption point file to provide points exchange services for more than 100,000 members, understand the needs of customers in a timely manner, and have won the trust and recognition of the majority of consumers.

Over the years, Dongyi Shopping Mall has been committed to high-quality marketing services, diversified procurement channels, suitable commodity prices and honest merchants. Now it has become the leader of Mudanjiang food industry and the leader of brand enterprises. Dongyi Shopping Mall gives full play to the brand advantages of time-honored brands. In the face of the domestic market economy under the condition of information big data, it constantly improves management. With the spirit of "we are young", it works hard, constantly improves the quality of service, strives to optimize the development environment, and ensures that the marketing performance and market share of enterprises increase Long. Dongyi Shopping Mall has always inherited and carried forward the profound excellent corporate culture of China's time-honored brand, deepened the civilized service of the industry window, never forget the original intention, keep the mission firmly in mind, and advocate the spirit of craftsmanship, "love the post to work hard, keep improving, focus on innovation" for "build a bright Mudanjiang The "national dream" is going to be brilliant.