 Heilongjiang Heliang Agriculture Co., Ltd. is a grain and oil enterprise integrating planting, production, processing and sales. The company was registered in September 2008 and is located in Heliang Industrial Park, next to Chenggaozi toll station, Gongbin Road, Xiangfang District, Harbin City, Heilongjiang Province. The registered capital of the company is 126.57 million yuan. The company now has fixed assets of 320 million yuan. The processing capacity is 270,000 tons, the total area of the park is 350,000 square meters, the plant area is 76,000 square meters, and the factory has more than 200 employees. The company has its own three professional planting cooperatives to drive more than 15,500 farmers to plant a total of 173,000 acres of land in 17 areas in Wuchang, Shuangcheng, Fangzheng, Yilan, Jiansanjiang and other provinces. The total output value of the first, second, and tertiary industry consortium of the upstream and downstream of Hegrain Agriculture in 2019 exceeded 900 million yuan. The main products are the production, sales and supply chain services of rice, miscellaneous grains, and deep-processed products such as Yitian and Father River. Products are sold across the country through six major online and offline sales channels, and grains and deep-processed products are sold to 14 countries including South Korea and Spain through trading companies. In the course of the company’s development, we have continued to innovate in channel expansion, make full use of the "Internet + Agriculture" through train, and expand the business depth model through online and horizontal multi-domain e-commerce module operations and vertical multi-sector projects, and group purchases with offline KA and major customers With the integration of multiple sales channels, with the help of more than 320 Helianghaoke national chain franchise stores, it can truly achieve an omni-channel marketing landscape that combines O2O, offline physical stores, online e-commerce platforms, and new media. The company has successively won: "National Agricultural Industrialization Key Leading Enterprise", "National Reliable Grain and Oil Demonstration Enterprise", "China Top 50 Rice Processing Enterprises", "China Famous Brand", "Heilongjiang Provincial Agricultural Industrialization Key Leading Enterprise", "Heilongjiang Province Famous Brand" "Heilongjiang Province Good Grain and Oil Enterprise", "Heilongjiang Province Key Rice Processing Enterprise", "Harbin Famous Brand" and more than 300 awards, and have won gold medals at China International Food Expo many times. The innovative marketing model of the enterprise has successively appeared on CCTV News Network, Heilongjiang TV Station News Network and Harbin City News Network Programs. Nearly 100 media including Xinhuanet, China News Network, Toutiao, etc. have successively reported the corporate marketing concept. While the company continues to grow, it does not forget to give back to the society. It has successively allocated more than 6 million yuan of funds for education, health, road construction, bridge construction, support for rural water conservancy, poverty alleviation, and condolences to welfare homes. Over the years, we have targeted poverty alleviation and industrial poverty alleviation, using industries to drive 323 poor households out of poverty in 2020. At the same time, for many years, it has established school-enterprise training bases with Northeast Agricultural University, Heilongjiang Bayi Agricultural University, Hong Kong Shuren University, etc., providing internship and training opportunities for dozens of periods of more than 1,500 college students every year. In January 2020, the first time the epidemic broke out, Ms. Zhang Fang, the founder of the company, led the company to make a promise of insured supply, and immediately held an online emergency meeting of the company to notify all employees to be ready to resume production to ensure the front line of prevention and control. Make every effort to resist the epidemic and do a good job of guarantee work. At the same time, in order to support our province’s efforts to fight the epidemic and make due contributions to the hometown epidemic prevention and control campaign, Ms. Zhang Fang personally led staff to visit designated prevention and control hospitals for many times, condolences to designated hotels for epidemic isolation, and visited prevention and control isolation communities. Donated materials through multiple channels, with a cumulative total of 1.433 million yuan. In the future, Heliang Agriculture will continue to keep in mind the general secretary’s “The rice bowl of 1.4 billion Chinese people, we have the ability and must firmly hold it in our own hands”, and continue to give full play to the “rice bag” project for the provincial party committee and the provincial government. The role of enterprises, maintaining a high degree of interaction with the government, firm development ideas, adhere to the leadership of government departments, will be guided by Xi Jinping Thought on Socialism with Chinese Characteristics in the New Era, and use the enterprise's own advantages to help the development of the private economy for Longjiang's comprehensive Rejuvenation and all-round revitalization contribute a firm strength. |