In terms of core product development, the company has demonstrated profound technological accumulation and innovation capabilities. The signature cold noodles are made of wheat flour mixed with starch, with a soft and chewy texture, and the supporting cold noodle soup is delicious, showing the unique flavor of Jixi cold noodles. There is a rich variety of spicy dishes, with more than 30 kinds of dishes developed, including spicy mixed clams, shredded fish, bracken, mountain balloon flower root, etc., which are moderately spicy and have the effect of invigorating the spleen and stimulating appetite. Particularly well-known is the company's ancient-style chili oil, which is carefully fried with premium dried chili peppers and non-genetically modified soybean oil in accordance with traditional craftsmanship, with a rich and mellow flavor. It is not only the "soul condiment" for cold noodles and spicy dishes, but also can be widely used with various ingredients such as mixed vegetables, cold dishes and pastries, which is deeply loved by consumers. In addition, the company has also launched pre-packaged cold noodles, sweet and salty mixed seasonings, and vacuum-packed spicy dishes, which take into account convenience and gift attributes to meet the needs of different consumption scenarios.

With excellent product quality and distinct brand characteristics, the company has won many honorary certifications, including "Prince of Cold Noodles", "Queen of Spicy Dishes", "Consumer Trustworthy Enterprise", "Top Ten Famous Snacks of Jixi", "Jixi's Unique Delicacy" and other titles. Its cold noodle making technology has been recognized as a municipal intangible cultural heritage, and its brand influence has continued to increase. In terms of market layout, the company has built a dual-channel model of "offline dine-in + online e-commerce". Offline, it relies on characteristic stores to provide a clean and comfortable consumption environment and warm and thoughtful services; online, it expands its sales territory through direct-operated stores such as Taobao, Tmall and Douyin, realizing the sales of products across the country, allowing Jixi characteristic delicacies to go out of Longjiang and to the whole country. At important exhibitions such as the Harbin Fair for Trade and Economic Cooperation, the company's booth has always been popular, becoming an important window to display Jixi food culture.

Relying on the advantages of Jixi's cold noodle industrial cluster and the policy support of the local government, the company has broad development prospects. In the future, Jixi Dadongjiang Cold Noodle Food Co., Ltd. will continue to adhere to craftsmanship and deepen its focus on the characteristic food field. On the one hand, it will continuously improve the product system and upgrade production technology; on the other hand, it will continuously expand brand influence. Through participating in various food festivals, consumption promotion activities and online live broadcast promotion, it will let more people understand and love Jixi cold noodle culture, and at the same time contribute to the upgrading of local characteristic industries and economic development.