 Introduction to Li's Natural Foods Company Heilongjiang Li's Natural Foods Co., Ltd. (hereinafter referred to as "Li's") was established in 1990. After 30 years of development, it has become a leading food company with an annual production capacity of 1.5 billion yuan. Li's Food is committed to inheriting Chinese folk culture and is committed to becoming an expert in Chinese folk food. Over the past 30 years, Li has gradually formed Chinese festival foods based on glutinous rice balls, Lantern Festival, rice dumplings and moon cakes, and Longjiang specialty foods based on Northeast "big" noodles, secret pickles, and yellow rice sticky bean buns. Under the social background of food safety trust crisis, Lee has always adhered to the product concept of "good ingredients, precious quality", with green and healthy production concepts as the core, and is committed to bringing consumers the "taste of precious home". Food experience. Lee has always insisted on making food with conscience and conscientiousness, which has made it develop into a leading quality table supplier in the Heilongjiang market, and has won the recognition of consumers, distributors, and the market for product quality and taste. Li's Food Industrial Park covers a total area of 20,400 square meters, with a total construction area of 19,749 square meters. It is located in Limin Food and Drug Industrial Park, Songbei District, Harbin, Heilongjiang Province. It has meat filling products, pickles, quick-frozen food, pasta, The modern production workshop of baking and other professional production lines has an investment of nearly 100 million yuan in the park. Li's Food is a brand operation company with integrated production, supply and marketing capabilities. Over the past 30 years, with product quality as the cornerstone, it has developed supermarket systems, e-commerce platforms, social e-commerce, and corporate group purchases, direct stores, and OEM processing It is the representative enterprise of Heilongjiang’s high-end food brands, and promotes Heilongjiang’s special cuisine such as big yellow rice sticky bean buns and small pickles to the whole country through the promotion of e-commerce platforms and social e-commerce. The love and praise of consumers has become a word-of-mouth product brought by the famous CCTV host, which has also enabled Li's Food to gain a certain degree of brand awareness in the country. Li's Food has now formed a core competitiveness consisting of production capacity, core technology, customer resources, talent team, and learning organization, and has constructed a strategic path for sustainable development to ensure that the company achieves stable growth year by year. This year, even during the epidemic, with consistent product quality, diversified product portfolio and intensive cultivation in sales channels, Lee Foods still achieved breakthrough growth in overall sales. It is expected that sales will double this year. The driving force behind the steady development of Li’s food is brand operation. For many years, Li’s always adhered to the brand concept of “only using good ingredients”, and continued to become “Heilongjiang Province Famous Trademark” and “Harbin Famous Brand” with its trustworthy product quality and brand awareness. "Famous Brand of Harbin" and "Famous Brand of Harbin"; and won the "3.15 Consumer Trustworthy Unit", "Citizen's Favorite Brand", "Harbin City's Best-selling Brand for Five Consecutive Years", and "Heilongjiang Province Consumer's Best-selling Brand" many times. "Trusted Top Ten Brands", "Consumer Trustworthy Unit", "Advanced Private Enterprise", "Longjiang Power Perseverance Award", "2018 Longjiang Tourism Commodity Gold Award" and other honorary titles. |