 Beidahuang Wandashan Dairy Co., Ltd. (hereinafter referred to as Wandashan) was founded in 1958. It was created by General Wang Zhen himself and belongs to the national dairy enterprise of Beidahuang Nongken Group Co., Ltd. The company has a registered capital of 770 million yuan, existing employees of 12,000, total assets of 3.6 billion yuan, and 20 branches and subsidiaries under its jurisdiction. With an annual processing capacity of more than 1 million tons, it can produce milk powder, liquid milk, beverages, rice and wheat products and health foods, etc. It has star products such as Jingcai, Yuanru, Zhuge Xiaojiang, Heiwo, Dongbei Ren, Yanqing, etc., and its sales network is extensive. Nationwide. Since its establishment, Wanda Mountain has always inherited military culture, educated youth culture and the Great Northern Wilderness culture, relying on the "Longjiang fertile soil, golden milk warehouse, and ecological Great Northern Wilderness", an unrepeatable ecological resource, insisting on raising healthy cattle in the black land. Be an honest person to produce assured milk. It is the first "China Well-known Trademark" in Heilongjiang Province, the only "China Green Food Honorary Enterprise" in the dairy industry, the first batch of first dairy product pilot evaluation units in the establishment of a national credit system, a key leading enterprise in the national agricultural industrialization, and a top 100 in China's light industry. Strong enterprise, one of the top 50 enterprises in China's light industry and food industry. In 2020, Wandashan won the title of "The Most Beautiful Green Food Enterprise" in the country and was recognized as a high-tech enterprise with a brand value of 40.549 billion yuan. It has been on the list of China's 500 most valuable brands for 17 consecutive years. Wandashan has a high-level international R&D team, and builds a research framework with "doctorate students as the academic leader and graduate students as the research foundation", and develops leading, differentiated, high-quality products that adapt to the market. Introduce internationally advanced management methods to realize the integration and unification of the five management systems of quality, environment, hazard analysis and critical control points, and occupational health and safety. It has formulated internal control standards for enterprises that are superior to the national standards, and completed the construction of a traceable system for the quality and safety of infant formula milk powder in China. Established a customer integrity evaluation system and a customer service center information service system to improve the quality of market terminal informatization and after-sales service. Over the years, Wandashan has been loving and doing its best to provide consumers with green, fresh, nutritious, healthy and safe dairy products, and has won the recognition and trust of generations of consumers. Step into a new era and assume a new mission. In order to adapt to the overall situation of domestic and international economic development, Wandashan has established the development goal of “Double Ten Billion” with a revenue of 10 billion and a market value of over 10 billion by 2025, combining its own development reality with the establishment of a large and rapid development of Wandashan. The formulation of new development goals has opened a door for Wandashan's future development, with clear goals and clear paths. At present, Wanda Mountain is in high spirits and morale. It resolutely follows the strategic decisions and deployments of the Party Central Committee, the State Council, the Provincial Party Committee and the Provincial Government, and the Party Committee of Beidahuang Agricultural Reclamation Group Co., Ltd., with the core content of achieving the "double tens of billions" development strategy. Using the implementation of the "14513" strategy as a means, with pioneering and innovation as the driving force, we will coordinate the promotion of reforms, adjust the structure, strengthen management, focus on market development and product sales, innovate marketing models, accelerate digital transformation, and strive to achieve a leap in revenue and profit Growth, fully stimulate the vitality of the enterprise, build core competitiveness, promote high-quality development, strive to build a domestic dairy product enterprise with certain influence, and create a new situation in the reform and development of Wandashan dairy industry. |