Introduction to Zhengyang Tower Zhengyang Tower was founded in 1910, after a hundred years of development and changes, it has become the Heilongjiang Zhengyanglou Food Co., Ltd. today. Wang Xiaoting, the founder of Zhengyang Tower, is a technician of traditional meat products. In the first year of Xuantong (1909), Wang Xiaoting came to Harbin and rented a store house in Fujia Store in Daowai. The name of the store was imitation of Beijing Zhengyang Tower, so the words "Zhengyang Tower" were added to the words "Kyoto" on the plaque. A small print, the front room in the store is the business room, and the back room is the workshop. On the fourth day of March in the second year of Xuantong, the "Kyoto Zhengyang Tower" officially opened. Xu Dingchen, an old customer born in late Qing dynasty, recommended himself to write a plaque for Zhengyang Tower. The three characters "Zhengyang Tower" with gold letters and black background have two small characters "Kyoto", and under the horizontal plaque are "dried sausages" and "pine nuts tripe". Eight small vertical plaques of "spicy smoked fish", "shrimp ham", "stove meatballs", "traditional red sausage", "smoked chicken with sauced chicken" and "spicy sauced meat". Since then, "Zhengyang Tower" has established itself in Harbin's food industry with unique flavored meat products, and has led the trend of Harbin's meat filling food and has become famous overseas. In the new century, due to urban development and increased market demand for meat products, the original site area, equipment, and technology are no longer suitable for the future development needs of the company. The shareholder of "Zhengyang Tower", Heilongjiang Tongnange Group, starts from the long-term development of the company. At the same time, in response to the municipal government’s "North Leap" development policy, it spent a huge sum of money to purchase nearly 60,000 square meters of land in Harbin Limin Development Zone to rebuild a modern food processing enterprise with advanced equipment, technology and first-class management. Zhengyang Tower has always been based on the concept of Wuzheng. Wuzheng: authenticity, taste, authenticity, newness, and righteousness. China has a taste, and the old name will last forever. Zhengyang is in prosperity, and the five are eight gold; "I do, I eat" makes the zongzhi for Zhengyang Tower, and carefully makes each sausage. As a century-old store with excellent products, Zhengyang Tower has absorbed the sales model of large domestic enterprises. After years of exploration and improvement, it has established its own multi-level sales network and has a professional sales team. In order to achieve the goal of sustainable development, our company has implemented the following business strategies: 1. Business model positioning: self-built and chain marketing models; 2. Watching quality: establishing a supervision system, implementing standardized operating procedures, ensuring food safety, Continuously improve the process; 3. Store development: adhere to large areas of human flow and copy successful experience; 4. Profit growth: improve the sales capacity of a single store, one store with one strategy; 5. Store construction: strengthen operating facilities, provide clean and display Neat counters; 6. Brand building: Continue to enhance brand awareness. The company has more than 100 sales outlets, and its products cover the main cities of three provinces in Northeast China. There are four sales channels: self-operated, supermarket, franchise, and circulation. Among them, self-operated systems include Central Shopping Mall, Harbin Pharmacy, Jinzhonghuan Store, Tianhe Store, etc.; supermarket systems include Carrefour, RT-Mart, Dashang Group, Eurasian Group, etc.; franchise systems include Struggle Non-staple Food, Qiulin Company, and Qianjin Market, etc.; the circulation system includes Hafei, Harbin, Harbin Automobile, Harbin Pharmaceutical, Heida, Heida, etc. Zhengyang Tower Cultural Exhibition Hall was grandly opened on August 4, 2017, adding a tourist and cultural attraction to Harbin. The meat products produced by the company have unique formulas, exquisite materials, exquisite workmanship, and authentic traditional Chinese product flavors. With the unremitting efforts of contemporary Zhengyanglou people and the care of leading departments at all levels, Zhengyanglou will re-emerge as a century-old brand. Style!