Hegang Xingsheng Rice Industry Co., Ltd. is a provincial model enterprise of "China's good grain and oil". The "Jiadi" brand long-grain fragrant rice produced by the company is selected from Heilongjiang japonica rice (Suijing 18), which belongs to long-grain fragrant rice. The producing area is in the northeast area, belongs to the cold ground black soil, the sunlight is sufficient, the precipitation is abundant. Has the advantages of long growth period, less pollution, the rice quality, smell pure fragrance, nutrition is rich, long grain fragrant rice appearance is fine and sings, rice quality, and the light is exquisite, colour and lustre is glittering and translucent get rid of is appeared, grain of original, without any additives, chemical pollution, nutritional health, after cooked soft and sleek, white scent, grain full, satisfying, good palatability, is known as the meters of high-quality goods.

In recent years, the company's "Jiadi" brand rice has been awarded as the famous trademark of Heilongjiang Province, the famous brand product of Heilongjiang Province, and the provincial "assured rice".