Abstract：Longjiang virtual reality industry takes off in the wind
Will lilac split VR glasses.
Students experience virtual reality exhibits.
VR glasses can break the limitation of time and space, and make people "teleport" to various wonderful worlds: in the hot summer, they can "cross" to the great Hinggan Mountains with vast snow; You can also "enjoy" the party building history museum in the office.
At present, the virtual reality industry (vr/ar/mr, etc.) has entered a rapid growth track in China, and related technologies are accelerating their penetration into education, culture and tourism, medical treatment, industry and other fields, giving birth to new formats and models of digital economy. At present, what are the characteristics of the development of virtual reality industry in our province and what scenarios have been successfully applied? In the future, how can virtual reality technology enable Longjiang to do all kinds of things? What are the advantages of developing virtual reality industry in our province? In this regard, the reporter conducted an investigation.
Longjiang virtual reality industry welcomes explosive growth
As one of the first batch of "specialized and innovative" enterprises in our province, the provincial "digital transformation supplier" and the provincial "VR industry leader", ivel technology has been deeply involved in the field of virtual reality for eight consecutive years, and its output value has shown explosive growth in the past four years. "At present, the company has many projects under active promotion." Xiang Zheng, President of Harbin virtual reality Industry Association and founder of Everest technology, confidently told reporters, "this year, the company's revenue is expected to reach 60million yuan, which can double that of last year."
Heilongjiang Weisu Technology Co., Ltd., located in Harbin new area, is also a high-tech enterprise that tested the water virtual reality industry earlier in the province. At present, the company has set up branches in Shenzhen and Hainan. Yang Geli, general manager of Weisu technology, said that the company's R & D team of more than 20 people had an output value of nearly 20million yuan in 2019, and 70% to 80% of its products were sold outside the province. "As the epidemic is effectively controlled, the company will usher in new opportunities for development this year."
2016 is the first year of the virtual reality industry. Industry insiders agree that our province and other provinces are on the same track in the research and development of virtual reality technology and content production. At present, the innovation level of virtual reality technology in our province is also in the leading position in China. Some enterprises in the province are in the leading position on the domestic individual industry track.
The application scenario of virtual reality technology in our province is "flowers bloom"
In the past year, the "meta universe", which claims to be able to connect virtual reality and reality, has exploded all over the world. What sparks will this "popular fried chicken" produce when it collides with agriculture?
Recently, using the characteristics of Longjiang agricultural resources and VR digital technology, ivell technology has designed a meta universe digital product - XingKong farm. Through VR technology, users can plant vegetables, steal vegetables, fish, etc. in the virtual metauniverse farm. While immersive experience farming, they can also conduct virtual social interaction.
Not only agriculture, virtual reality technology in our province has been applied to education, industry, culture and tourism, exhibition, medical treatment, Party construction, real estate and other fields. With the continuous development of technology, it will soon enter our life and work.
In the field of education and scientific research, the VR cloud research and learning platform of the comprehensive practice school for primary and secondary schools in the greater Hinggan Mountains developed by ivell technology provides a good research and learning practice and learning platform for primary and secondary students during the epidemic, which is the first in China and has been highly praised by domestic research experts. The company also built a VR Technology Laboratory for the digital innovation design center of Harbin University of technology, and designed and developed the Harbin VR cloud exhibition hall of the 31st Harbin International Trade Fair for the Harbin municipal government.
In the industrial field, ivell technology has developed the digital twin system of ultra kW boilers for Harbin Electric Power Group and the virtual simulation VR training platform for safety production of Yimin open pit coal mine for Huaneng Group.
In the medical field, Xie Feng, CEO of Harbin Blue Magpie Technology Co., Ltd., has successfully applied and commercialized MR technology in the medical field, and has received tens of millions of yuan of investment. In 2018, he built an MR hybrid reality system to allow doctors to see the patient's internal organs and lesions from different angles during surgery, so as to achieve the purpose of precise medical treatment.
The combination of reality and emptiness can endow Longjiang with thousands of industries in the future
Many heads of enterprises in Longjiang virtual reality industry admitted that although local enterprises can provide better technical support. However, at present, enterprise users in the province still lack understanding and recognition of virtual reality technology enterprises in our province.
"Enterprises lack understanding of virtual reality related technologies themselves. They don't know what these technologies can bring to enterprises and what value they can create."
According to Yang Zhefu, general manager of weieryuan universe Technology (Harbin) Co., Ltd., compared with image, video and 3D technology, virtual reality related technology is the process of product digitization. In addition to the convenience, low cost and interactive characteristics of these technologies, the biggest advantage of these technologies is that they have high information concentration, and can use VR technology to tell enterprise stories vividly and show the cultural attributes and data information behind the products. In the process of interactive experience, it can improve customers' interest in products, promote the transformation of identity, and realize the recognition of products.
Yang Geli believes that in the future, the development of virtual reality in our province should be combined with the characteristics of all walks of life, with emphasis on practicality. Taking vr+ sports and vr+ culture and tourism as examples, he said that the experience of alpine skiing and other characteristic ice and snow projects can be immersive through virtual reality technology, enabling ice and snow tourism and ice and snow sports.
According to the latest data, the market share of VR medical market will exceed US $40billion by 2026. Xie Feng and his R & D team plan to put the project of "rental shared outpatient clinic" on the agenda, so that the problem of seeing a doctor can break the time and space constraints.
Make good use of supporting policies to seize new heights of Industrial Development
According to the data released by the China Academy of information technology, the share of domestic virtual reality in 2024 was about 240 billion yuan. At present, the virtual reality industry has entered a new outbreak period, and the domestic virtual reality industry policy has been continuously improved. Virtual reality industry is also frequently mentioned in many plans and regulations issued by our province this year. The "14th five year plan for the development of digital economy in Heilongjiang Province" lists the virtual reality industrial chain as one of the top ten industrial chains in our province, and requires "to tap the advantages and market resources of virtual reality related enterprises, scientific research institutions and industry organizations in the province, and accelerate the demonstration application in education, industry, tourism, medical treatment, digital display and other industry scenes."
Xiang Zheng believes that our province is located in the central area of Northeast Asia and is rich in scientific and educational resources. We should vigorously layout the virtual reality industry in combination with our own resources and advantages to seize the commanding height of the meta universe industry.
Xiang Zheng said that the development of virtual reality industry in our province is at a good time. While "developing our strengths", we should also strengthen scientific and technological innovation and talent training. With the full support of the digital economy policy, we should speed up the establishment of provincial virtual reality industrial bases, build nests and attract Phoenix, and build industrial clusters. Through attracting investment, supplementing and extending the chain, we will give full play to the regional advantages of Northeast Asia, and introduce our digital and creative products to the world.
At present, ivell technology has cooperated with Heilongjiang Agricultural Reclamation Vocational College and Harbin Institute of information engineering to jointly build an industrial college to cultivate talents in yuanuniverse creative design, digital technology and so on. At the same time, the virtual reality Digital Technology Research Institute was established in cooperation with the Provincial Industrial Technology Research Institute to promote the industrialization of scientific and technological achievements of digital technology such as virtual reality to promote the real economy enabled by digital technology.
Yang Geli is optimistic about the development of virtual reality industry in our province. He said that the development of virtual reality industry in our province has a foundation, application scenarios and great potential. In the future, the virtual reality industry will have great prospects in Heilongjiang.