The event was a complete success of the "Dragon Travels Four Seasons and Blessing Longjiang" New Year's Goods Gathering held in Volga Manor, which was jointly organized by Heilongjiang Digital Business Association, Heilongjiang Provincial Department of Commerce, Heilongjiang Provincial Department of Culture and Tourism, Heilongjiang Provincial Committee of the Communist Youth League, Heilongjiang Provincial Women's Federation, Heilongjiang Provincial Administration of Social Organizations and other government departments. It has also been actively organized and widely participated by the departments of commerce, culture and tourism, and women's federations in various cities (prefectures) and counties.

The New Year's goods collection welcomes the New Year and celebrates the New Year in full swing, this event integrates online and offline, and carries out the "Most Beautiful Hometown" short video contest online, and the anchor talent brings goods. The Douyin topic of "Dragon Travels Four Seasons and Blessing Longjiang" has reached more than 10 million views, and the number of likes of the contestants' works is as high as 40,000. At the same time, Internet celebrity anchors were invited to promote and sell the company's products on the spot, and professional calligraphy teachers from the Institute of Calligraphy and Painting were also invited to write Spring Festival couplets and send blessings to the scene.

Qiu Rui, director of the e-commerce department of the Heilongjiang Provincial Department of Commerce, said that this event is a demonstration of the integration of live broadcast e-commerce and tourism industry, making full use of the advantages of the online platform to promote the good scenery and good things in his hometown. This year, Heilongjiang Province has become a tourist attraction, attracting tourists from all over the country to come to Heilongjiang as guests, experience the happiness of ice and snow, taste the food of Northeast China, with the arrival of the tourism boom has also attracted local governments, media, scenic businesses, local residents, and tourists to show the history and culture, humanities and folk customs, and landscape scenery of Longjiang with "thousands of screens and thousands of faces".

Jiao Huiying, president of Heilongjiang Digital Commerce Association, said that the association, as the first provincial digital business association in the country, has sub-committees such as digital cultural tourism, digital creative design, and digital rural revitalization.

At the meeting, Qiu Rui, Director of the E-commerce Division of the Heilongjiang Provincial Department of Commerce, Guo Yanhai, Director of the Promotion and Marketing Division of the Heilongjiang Provincial Department of Culture and Tourism, Hu Bo, Director of the Development Department of the Heilongjiang Women's Federation, Zhou Lina, Director of the United Front Work Department of the Heilongjiang Provincial Committee of the Communist Youth League, Wang Tao, Deputy Director of the Heilongjiang Provincial Administration of Social Organizations, and Jiao Huiying, President of the Heilongjiang Digital Commerce Association, jointly launched the series of activities of "Longxing Four Seasons and Blessing Longjiang".

In this event, the Provincial Digital Commerce Association signed a cooperation intention with Volga Manor on the "Cultural Tourism Practice base for the Integration of Industry and Education", and awarded the honorary certificate of "Rural Revitalization Pioneer" to the network experts who strongly support it.

It is worth mentioning that on February 3, just the southern New Year, the outdoor exhibition and sales area opened the "pet fan" mode, free of charge for tourists to distribute Longjiang special products, so that tourists feel the rich atmosphere of the New Year in the north, the distribution of on-site gifts was snatched up, and other small partners in the scenic spot also heard the wind, and they scrambled to line up like a long queue, and the warm atmosphere of the scene was hot, so that the southern "little golden beans" felt the hospitality of the people of Longjiang, and made Heilongjiang tourism popularity "boom", culture "hot", and consumption "hot".

In the next step, the Provincial Digital Commerce Association will elect the "Most Beautiful Women Recommendation Officer" in each city, go into each city to experience the food, beauty, and folk culture of Longjiang City up close, and will also link more well-known Internet celebrities inside and outside the province to promote the beauty of Longjiang. Through the holding of this event, more people not only learned about the rich resources and unique customs of Heilongjiang, but also further promoted the development of the characteristic cultural tourism industry, and finally achieved the goal of driving regional tourism development with regional characteristic culture and promoting economic development with tourism development.