Abstract：

The first China International Consumer Goods Fair opened on May 7, 2021. It is the first national exhibition with the theme of consumer goods, and has been officially written into the government work report of 2021, becoming one of the four key exhibitions held by the country. The success of the first China International Consumer Goods Expo is an important action to implement a series of important instructions of General Secretary Xi Jinping and the central government's spirit of comprehensively deepening reform and opening up in Hainan. It is also an important measure to implement the General Plan for the Construction of Hainan Free Trade Port and to build Hainan into an international tourism and consumption center. It is an important starting point to promote Hainan to become the meeting point of domestic and international double cycles, and the "reactor" to attract and allocate global resources. It is also an important opportunity for the world to better understand China and Hainan Free Trade Port. With a total exhibition area of 80,000 square meters, the first trade fair is expected to be the largest consumer boutique exhibition in the Asia-Pacific region. "High-precision and sophisticated" is the first fair to bring people intuitive feelings. High quality manufacturing, global boutique, sharp goods products, so that the first Fair full of costumes, shine.

Heilongjiang, China's northernmost city, also took an active part in the expo. The overall design of the Heilongjiang Pavilion set up by the Department of Commerce of Heilongjiang Province is transparent and atmospheric, which fully reflects the agility and magnificence of the northern scenery. At the same time, the best brands and enterprises in the province appeared in the Fair. Heilongjiang Province's key brand enterprises, such as Beidahuang, Feihe Dairy, big manor, intangible cultural heritage and Longjiang cloud exhibition platform appeared one after another, competing with the featured products from around the world, becoming a beautiful scenery in the Fair.

Longjiang cloud online exhibition exhibition platform for heilongjiang province to build cloud platform is also at the expo site show, elimination and for heilongjiang province to make never ending the line smooth expo VR in heilongjiang province pavilion exhibitors and buyers can not restricted by time and region, docking brand enterprise in heilongjiang in anytime and anywhere, realizes the online browsing and online negotiation. Longjiang cloud exhibition platform as the first batch of heilongjiang province in the national provincial administrative region set up online shows a cloud platform, the digital transformation and upgrading of traditional offline exhibition, show the longjiang cloud platform on consumer goods fair show attracted a large number of exhibitors and buyers come to inquiry, also attracted a left key enterprises in heilongjiang province.