Abstract：

      On August 8, the launching ceremony of the "Harbin Third E-commerce Live Broadcast Festival" with the theme of "Cloud Shopping Summer Capital Sharing Good Things" was held. This live broadcast festival is hosted by Harbin Municipal Bureau of Commerce, Municipal Agriculture and Rural Affairs Bureau, Municipal Bureau of Culture, Broadcasting and Tourism, Municipal Party Committee Network Information Office, and co-organized by Heilongjiang New Media Industrial Park, Heilongjiang Digital Business Association, and Longjiang Cloud Exhibition Platform.

      This live broadcast festival will be held online from August 8th to September 9th. It will last for a month. There will be a series of activities such as launching ceremony, product selection meeting, good thing selection, creation and sales PK contest, training meeting, and shopping mall live broadcast. , And will be broadcast simultaneously on the Longjiang Cloud Exhibition platform. The purpose of the activity is to implement the decisions and deployments of the Provincial Party Committee and the Harbin Municipal Party Committee and Municipal Government on expanding domestic demand, promoting consumption upgrades, and coordinating and promoting epidemic prevention and control and economic and social development. The activity adheres to the concept of innovative development, deeply explores the advantages of Harbin’s "Internet experts", "top celebrities", "black soil", and "green food materials" and other stock resource supply advantages, and uses the new ecology of live broadcast e-commerce to promote a number of model innovations. Data-enabled and technology-driven new talents, new brands, and new enterprises promote the digital transformation of traditional business enterprises and help the revitalization and development of rural areas.

      It is reported that the supporting platforms for this live broadcast event include Taobao, JD, Tencent, Kuaishou, Pinduoduo, Meituan, etc. At the same time, it has also set up live broadcast rooms in nine districts and nine counties (cities) of Harbin. Live broadcast agencies, live broadcast bases, MCN agencies, e-commerce companies, and traffic anchors will live broadcast local products, including Harbin specialty products, time-honored brands, and food. , Daily necessities, cultural tourism and other products.  In addition, an e-commerce project signing ceremony was also held at the launch ceremony. Heilongjiang New Media

      Industrial Park has signed cooperation agreements with Yiyidu Media Co., Ltd., Pinduoduo Group and Heilongjiang Binxi Cattle Industry Co., Ltd., and Meituan Optimal and Beidahuang Natural Co., Ltd. respectivel