Abstract：

         The theme of this year’s Rice Festival is "Rice Fragrance World", highlighting the concepts of "Chinese Rice, World Dining Table", "Longjiang Rice, International Quality", innovating online methods, and combining "exhibition, sales, discussion, and broadcasting". Re-create an international "cloud" event with all fields, high specifications and deep connotations in the rice industry.

         This year's rice festival mainly has the following four distinctive features. The theme of agricultural brand building is more prominent, the main line of agricultural investment promotion is more prominent, and the innovation and creation of organizational forms are more reflected, and more attention is paid to consumer interaction experience.

         At this year’s Rice Festival, "Brand Longjiang, Taste Healthy" as the concept of the conference, and centered on creating the brand image of "Heilongjiang Good Food", we carefully organized important activities such as online production and sales matchmaking, agricultural brand forums, and live broadcasts of online celebrities. , Through multi-angle, multi-level and omni-directional methods such as docking negotiations, exchange of views, in-depth dialogue, and mass carnivals, to show the achievements of Heilongjiang's "cold black soil, green organic, non-genetically modified" golden sign.