Abstract：

      Nearly half of 2021 has passed in the blink of an eye, but the economic impact of the epidemic has not yet passed. Crisis and challenges in different industries are unfolding every day. However, this epidemic has also accelerated the digitalization of the industry, and the trend of online and offline integration has become more and more obvious. The concept of "cloud exhibition" has once again entered the public's attention. Everyone believes that it is unstoppable, and even more people believe that it will replace traditional offline exhibitions. Where is its attraction? Is it really so capable?        

      In fact, the cloud exhibition is an auxiliary and extension of offline exhibitions, and has a greater effect on the flow of the exhibition and its value-added effect. However, the interactive experience of offline exhibitions is currently irreplaceable online. During the current epidemic, because everyone has no way to gather online on a large scale, the government has begun to advocate cloud exhibitions, which is also a better choice for companies to resist risks.        

      1. Cloud Expo can bring more interesting interactive experiences to exhibitors        

      With the development of technologies such as 5G and big data, cloud exhibitions now have more ways to play,  such as virtual exhibition halls and multi-channel promotion and drainage. At the same time, the "Find All Things Short Video" platform has also opened live room comments, likes, lottery and other functions. If the booth wants to gather popularity, you can use the above functions to interact with the audience.        

      2. The cloud exhibition breaks the limitations of time and space and can achieve all-weather exhibitions        

      Generally, offline exhibitions will have a fixed time and location, but the cloud exhibition has moved all these online, exhibitors can show their brands on the Internet, and customers can see all the product information after clicking on the page. Cloud exhibition can be displayed from a variety of perspectives such as product display, online negotiation, and use effect. Customers can not only have a comprehensive understanding of exhibitors' information, but also can accurately locate the content of their interest, improving the efficiency of negotiation between the two parties.      

      3. Cloud exhibition promotion channels are more extensive, which can attract a large number of audiences      

      For an exhibition, popularity is essential. Generally, offline exhibitions will be promoted through advertising, EDM, targeted invitations, etc. before launching. For the Find Wanwu Cloud Exhibition, you can use a small program to directly distribute one billion WeChat users, or use invitation posters to share, so as to achieve the fission and drainage of the community + circle of friends.        

      4. The data and content of the cloud exhibition are a treasure    

     (1) Big data operation      

     In the past offline exhibitions, if exhibitors want to count the flow of people, interactive data, visitor stay time and other related information, the process is often cumbersome, and the data may not be accurate. However, if you use the Find Wanwu Cloud Exhibition platform, you can use multi-dimensional data such as the number of content sharing, the number of homepage views, and the popularity of the live broadcast room to quantify the effect of brand communication and conversion, which is more conducive to post-show review and tracking.      

     (2) Play back the live video to realize the secondary dissemination of content        

     The timeliness of offline exhibitions is very strong. If customers are not convenient to attend, it is easy to miss the content of the exhibition at that time. In the case of the cloud exhibition, video playback is supported after the online live broadcast, so that customers who were inconvenient to watch the exhibition at that time can watch it later and do not miss the wonderful displays, speeches and other content in the exhibition. Realize the secondary dissemination of content. "Cloud Exhibition" has ushered in a new opportunity for the industry. With the smooth progress of resumption of work and production and the recovery of some large, medium and small exhibitions, the exhibition industry will eventually usher in great development in the next six months. online exhibitions It will also become the normalization of the new mode of convention and exhibition business